Loyalty eBook
The ROI of a Loyalty Program
only
67.2%
of companies with a loyalty program accurately monitor its performance.
Nevertheless, in our conversations with retailers and brands, the most prevalent inquiries revolve around the "why" (the rationale behind establishing a loyalty program) and the "how much" (assessing the program's returns, especially in financial terms) aspects.
Summary:
- Why should you invest in a loyalty program?
- Is loyalty a corporate initiative contributing to collective performance?
- Is loyalty primarily a source of profit or a cost center?
- What tools are available for forecasting and evaluating the ROI of a loyalty program?
